SMO
Social Media Optimization.SMO – Social Media Optimization 
Article provided by RMVCARD LLC
According to DoNanza, social media marketing projects have grown by 67%, reaching 35% of projects in 2010, compared to 29% of projects in 2009. However, growth rates for search engine marketing projects remain high, at 33% compared to 2009, although their share of overall marketing channels has dropped from 44% to 41%.
"This shift towards Social Marketing indicates that businesses believe that the potential value of social marketing is higher than any other online marketing channel", said Liran Kotzer, CEO of DoNanza. "I believe there are many reasons for this: first, the huge number of people spending their time on social environments such as Facebook, Twitter and LinkedIn, and the fact that social networks are here to stay and people are learning how to use them for business."
The report also revealed that social media marketing projects typically have higher budgets than SEM projects: the average social marketing budget was $1090, compared to $683 for the average Search Engine Marketing project.
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