The Importance of Branding Your New Business
Article provided by Bob Villoria / RMVCARD
Early branding of a small or emerging company is key to business success. It is the quickest way for your company to express what it is and what it can offer. Inaccurate branding of a new business can make it difficult for people to grasp why the business exists in the first place.
Working with a consultant to create a logo or other branding materials? Make sure you think through and communicate your company's positioning and core values.
If you can't articulate what differentiates your company or product to your branding consultant, chances are they won't be able to communicate it visually either. They need clear direction from which to craft a memorable, differentiated brand.
For start-ups and small businesses, branding can often take a backseat to other considerations, such as funding and product development. This is a mistake, as a company's brand can be key to its success. Dollar for dollar, it is as important and vital as any other early steps.
A brand is a company's face to the world. It is the company's name, how that name is visually expressed through a logo, and how that name and logo are extended throughout an organization's communications. A brand is also how the company is perceived by its customers -- the associations and inherent value they place on your business.
A brand is a kind of promise. It is a set of fundamental principles as understood by anyone who comes into contact with a company. A brand is an organization's reason for being and how that reason is expressed through its various communications media to its key audiences, including customers, shareholders, employees and analysts. A brand can also describe these same attributes for a company's products, services, and initiatives.
Branding means that you have created a consciousness, an image, an awareness of your business. Here are five ways to start achieving that:
Think analytically. A brand should provide something that warrants attention on a consistent basis, something your audience wants and is not getting from your competitors.
Maintain your brand. One rule of thumb is that when you start to become tired of your logo, tagline, and branding efforts, that's most likely when they are sinking in with customers.
Don't try to appeal to everyone. Typically, the best you can do is to focus on the niche market for your product.
Know who you really are. Know your strengths and weaknesses through honest analysis of what you do best.
Fully commit to branding. Treat all functions of the company, from product development to sales, as integral aspects of your brand.
To create your brand, we recommend talking with our friend Tara Burke at Computer Artistry. Her number is 775-443-8756 or you can email her at: email@example.com Tell her you are coming to her from here.
To have your brand seen by 1,000's of prospective customers everyday, contact us today at 775-450-8256 or email us at: firstname.lastname@example.org
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